Menstruation affects half of the world's population, yet there is still a large amount of stigma that surrounds this subject resulting in misinformation and lack of information for those who menstruate. Many consumers are not well educated on the different types of products available to them and often do not know what is in their products. To make things worse, the menstrual care industry is not well regulated which also contributes to the lack of related information or knowledge for consumers. Recently, there has been an increase in consumer awareness and interest in the quality of products in all industries. As a result, many consumers want to know what ingredients are in their products as well these ingredients’ effect on their bodies. Uncursed’s mission is to help break down stigma around periods and help menstruators become more educated on period products.